PLANTATION OF ART
Identity,
In 2008 we entered the competition for designing the visual identification for the PLANTACJA SZTUKI Foundation, encompassing the logotype and materials such as information printouts and brochures as well as the company website showcasing the full-scope design concept.
The organisers aimed at executing a unique and innovative visual identification project which would create the PLANTACJA SZTUKI brand in a fresh and professional manner. The central symbol of our design was a tomato. On the one hand it alludes to the first part of the company name (plantation) and the growing of fruit and vegetables, while on the other hand it also represents the means of expressing dissatisfaction by the public which throws them at artists. This teaser of a logo became the starting point to creating the other elements of identification. Unfortunately, the project was not executed.
